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What’s the ShelfGenie Company Culture?

Our company culture is franchisee-focused, with strong business systems to help our franchisees be more successful

To measure the success of any franchise system, look at its franchisees. Are they happy in their businesses? Are they passionate about their work? Are they profitable? Would they invest in the brand again if they had a chance to do it over? The ShelfGenie company culture is centered around doing everything we can to help our franchisees answer these questions with “yes.”

Our growing network of franchisees is overwhelmingly satisfied with our brand and with their businesses. Every year, ShelfGenie franchising uses independent market research firm Franchise Business Review (FBR) to survey our franchisees about their satisfaction overall.

Franchisee satisfaction

FBR conducts more than 150,000 independent surveys of franchisees from more than 700 leading franchise brands across North America annually. The results are compiled into the FBR 50 Awards, which list the Top 50 franchise companies with the highest levels of overall franchisee satisfaction. And year after year, ShelfGenie franchising is among those franchises who rank high for franchisee satisfaction.

Our tremendous level of owner satisfaction is built on our strong culture of support and the visionary leadership of ShelfGenie CEO Allan Young.

“The ShelfGenie company culture was built by hiring high-performing leadership team members to support franchisees in their businesses, and by franchising with owners who constantly motivate each other to be successful,” Young says. “We want to work with people who see the big picture. We don’t bring people on if they’re not a good fit.”

Ongoing support

A home organization franchise owner stands next to a pantry retrofitted by ShelfGenie

ShelfGenie franchisees receive extensive training, including an eight-day course at our Home Office in Atlanta. Our training is designed to teach our franchisees our core values, technology systems, marketing and media planning, client service and design procedures, as well as product knowledge and installation procedures. ShelfGenie provides intensive training for franchisees’ team members as well, including a three-day session for product installers and a series of webinars for conceptual designers.

“We have built the core competencies for franchisees — manufacturing, marketing and a business support center,” says Doug Jensen, who helped found the ShelfGenie system. “We let people come in and leverage that. Allan (Young) and the team have invested so much into perfecting and innovating our technology, and ShelfGenie gives clients and franchisees access to that. Our commitment to excellence flows out into the franchise system. We give them the tools they need to be successful.”

Communication is key

We maintain open channels of communication among franchisees, our leadership and our team members.

Every June, ShelfGenie hosts an annual conference for the entire network of franchisees. We bring in expert speakers, host workshops and give out awards to our top franchisees, installers and designers.


Franchisee Dave Holliday
Franchisee Dave Holliday


On an ongoing basis, ShelfGenie hosts webinars featuring industry experts who share the latest developments in design. These webinars and other training guides are always recorded and posted to an internal portal, WishPortal, where franchisees can view them at any time.

An aerial view of a kitchen counter with a mixer on top, and organized drawers pulled out below

Business Support Center

ShelfGenie’s in-house Business Support Center is at our Home Office in Atlanta, which has a 40-plus member team. The Business Support team is on-call 12 hours a day Monday through Friday, and eight hours on Saturday. They handle many of the administrative duties involved in running a business. The Business Support Center takes care of incoming and outgoing lead calls, sets appointments with clients, makes reminder and welcome calls, books sales appointments and assists designers and installers in making sure appointments are properly calendared.


“Within the company, we invest in our team and provide an environment and culture for them to learn and grow. That carries through to our franchises,” says Gillian Harper, Chief Development Officer. “We truly believe in the value of meaningful work. We consider ourselves a high-performance team. We have a culture of excellence.”

To find out more

If the ShelfGenie company culture appeals to you, there are many opportunities to open your own location. With an initial investment starting at $70,100 for a ShelfGenie franchise, you could join a proven system with 160 locations spanning the United States and Canada that still has many attractive territories available. Please review our research pages, or request our free franchise report.


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