Baby Boomers, ShelfGenie’s Biggest Customer Demographic, Staying in Homes Longer
Demand for the peace of mind and organization that our Glide-Out shelving provides will rise as more Americans choose to age in place
As America’s homeowners age, they’re wanting to age in place, remaining in the houses where they have spent a lifetime creating a home filled with memories. That’s one of the reasons we started the ShelfGenie glide-out shelving franchise — to meet a growing need for improved accessibility and better organization by baby boomer homeowners.
“ShelfGenie takes away the frustration and pain that come from living in a home that’s inefficient and poorly designed, and we transform that home into a functional space that is made for enjoyment and love for a lifetime,” says Gillian Harper, Chief Operating Officer with ShelfGenie. “That is what we focus on, and we are transforming the lives of our clients every day.”
Since 2000, ShelfGenie has quickly grown to 50 franchise locations across the U.S. and Canada. The American remodeling industry is booming, and since 2007, ShelfGenie franchises have posted more than $200 million in retail sales, and we are ramping up for another great year in 2017. Our brand was named to the prestigious Franchise Times Top 200+ list.
As many baby boomers choose to age in their existing homes, they will have to make modifications for safety and accessibility. That’s where ShelfGenie comes in.
America’s baby boomer population is booming
ShelfGenie has a solid niche in the $210 billion home improvement industry. Our high-quality, American-made shelves appeal to the growing baby boomer homeowner demographic who wants to optimize the functionality and use of their living areas.
According a recent AARP survey, 73 percent of people over 45 plan to retire in their current residence and 41 percent plan to stay in their homes until age 81 or older. Already 108.7 million strong, the population of Americans age 50 and older is expected to swell by another 10 million—nearly 10 percent—by 2020, according to AARP.
ShelfGenie offers a personal touch to making homes safer and more accessible
Although many baby boomers are intent on aging in their homes, many of them underestimate the necessary modifications and renovations needed to make their homes accessible to suit their changing needs. According to the National Association of Home Builders, 75 percent of remodelers report an increase in inquiries related to aging in place. The NAHB also predicts the aging in place remodeling market to be valued at $20-$25 billion.
ShelfGenie make things easily accessible for seniors who are at high risk for falls. According to the MetLife Mature Marketing Institute, falls are the leading cause of injury-related visits to the emergency room in the U.S, with approximately 2.8 million elderly people being treated in emergency rooms for injuries sustained from falls.
For aging Baby Boomers who have spent years of loving care making their houses a homey retreat, our custom solutions and one-on-one consulting process provide a personal process. During a consultation, a skilled designer will spend two to four hours assessing the client’s space. Usually a space, like a kitchen, is broken into zones based on the areas a client uses most. We evaluate all of a person’s items, how many and how often they are used and what will work best for a client in terms of placing them in the most accessible locations.
Learn more about ShelfGenie
With 50 franchise locations and 160 territories in the U.S. and a low startup cost beginning at $70,100, the top-rated Glide-Out shelving franchise is poised for explosive growth. Territories are available across the country, and we’re actively seeking entrepreneurs who are ready to take up our mission.